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APPRENTICESHIPS

EMPOWER YOUR NEXT

MARCOMMS TEAM MEMBER

TO DELIVER REAL RESULTS

Whether it’s your first, next, or replacement team member, we’ll help you develop them into a confident professional through expert mentoring and structured training.

Managing a new team member takes time and headspace you rarely have. Without clear structure, even talented hires can struggle to make an impact.

This programme from MarCommEd and Creative Alliance gives you practical support and mentoring to help your next MarComms team member grow fast, stay on track, and deliver measurable results across your trust.

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How it Works

You’ll get:

  • 18 months of accredited training through Creative Alliance

  • Mentoring and campaign support from senior MarCommEd practitioners

  • Tailored planning frameworks aligned with your trust’s goals

  • Templates and reporting tools that keep work on brief and on brand

It works for both new hires and existing staff — so whether you’re expanding your team or retraining a current member, they’ll be guided by experts who understand education communications.

LEARN MORE

What They’ll

Deliver

Your MarComms team member will deliver impact across the four pillars of education marketing and communications:

  • They’ll strengthen your pupil admissions and staff recruitment campaigns through:

    • Audience insight and competitor benchmarking

    • SEO, website, and social media optimisation

    • Admissions content, campaign packs, and open-day promotion

    • Staff recruitment marketing and digital advertising

  • They’ll build stronger relationships with parents and community stakeholders, by:

    • Managing newsletters, social media, and digital storytelling

    • Keeping the website current and reflective of your trust’s values

    • Crafting positive media stories and local PR opportunities

    • Supporting parental communication consistency across schools

  • They’ll elevate your community engagement and reputation management, including:

    • Building partnerships with local organisations

    • Coordinating attendance at community and education events

    • Supporting award entries and thought leadership pieces

    • Monitoring public perception and online reputation

  • They’ll help improve staff retention and morale, through:

    • Internal campaigns and recognition initiatives

    • Leadership communications and staff newsletters

    • Surveys and feedback systems for improved engagement

    • Storytelling that reinforces your trust’s culture and achievements

    1. Initial 90-day plan: co-created with you and the team member

    2. Fortnightly mentor calls: campaign reviews and problem solving

    3. Monthly QA: feedback and performance reporting

    4. Cohort masterclasses: sessions on storytelling, analytics, AI, and stakeholder engagement

Proof It Works

  • 85% of Creative Alliance apprentices stay with their employer

  • 91% take on greater responsibility after training

  • 86% of education employers say apprenticeships close skills gaps

  • 93% of marketers use AI to accelerate content creation — your team will too, safely and effectively

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Why MarCommEd

& Creative Alliance

MarCommEd is the leading network for education marketing and communications professionals, offering mentoring, toolkits, and peer support designed around the realities of school and trust communications.

Creative Alliance provides the structured, accredited apprenticeship pathway — ensuring your team member’s skills develop alongside your organisation’s needs.

Together, we ensure your team capacity grows with quality, confidence, and measurable return on investment.

READY TO

STRENGTHEN

YOUR TEAM?

Register your interest below and we’ll arrange a short call to explore how mentoring and structured training can support your next MarComms appointment.