Join Richard Tilley, founder of Comms for Schools, for a day of insights and instruction that could change the way you market your school.

Raising Pupil Numbers: Marketing for State Schools

Sept 1st 2025 9am-12.30pm plus an individual, half-day workshop on day of attendee's choice before end of September 2025 (9am-noon)

£195

Areas covered in the online course include:

• The Fundamentals Of Marketing – Method Not Magic

• Resource-Appropriate Approaches For State Schools – Finding Solutions When Time, Money & Headspace Are Finite

• Changing The Way Schools Use Websites – How Schools Moved From ‘Rational Right’ to ‘Irrational Wrong’

• Social Media – How It Works For Schools And How It Fails

• The Birth Rate Timebomb – A Fundamental Demographic Change, Not A LIttle Local Blip

• Getting Tough Choices Made – Your Narrative To Overcome Ideological And Pragmatic Opposition To Investment

• Game-changing AI – Here Now, Around The Corner Or In The Distance?

• A Year-Round Approach – Why Marketing Every Single Week Matters And How To Actually Do It

• The Right Audiences – Who To Reach And How To Convince Them

• Traditional Media – Is There Still A Role For It?

• The Customer Care Funnel – Get Your Processes And People Right

The course is appropriate for anyone responsible for raising admissions in state schools – both in primary and secondary settings.

You might be a headteacher, school business manager or governor looking to establish an effective marketing strategy for the first time.

You might be someone already working in a school or trust marketing role who is looking to upskill or gain fresh insights.

The course is split into two parts:

• A half day of instructional coaching and content delivery to a group

• A half-day workshop in which individuals will be guided to find bespoke solutions

Participants will receive a course summary booklet at the end, as well as a marketing calendar for the year.