Join us for a practical, hands-on workshop designed to help senior leaders and marketing and communication professionals strengthen their approach to crisis communication and build stronger relationships with local media outlets.
Date: Tuesday 6th May 10am-2pm
Location: National Coal Mining Museum, Caphouse Colliery, New Road, Overton,
Wakefield, WF4 4RH
Hosted in partnership with Reach Plc and Stamford Park Trust, this FREE event brings together school marketers, senior leaders, and local press experts, including insights from Wayne Ankers, Chief Editor, Yorkshire Live to explore how to handle difficult stories, share positive news more effectively, and create a proactive media strategy that works.
Agenda
09:30 - Arrival and refreshments
10:00 - Welcome
10:10 - A welcome from the National Coal Mining Museum.
10:15 - Dealing with the Media in a Crisis. (Julia Benning, Stamford Park Trust).
11:15 - Break.
11.30 - Introducing Reach. (Guy Keeble, Business Development Director, Reach Plc)
11:35 - Insights from the Editor (Wayne Ankers, Editor of Yorkshire Live, Reach Plc).
12:15 - Lunch.
12.45 - Revisiting ‘Dealing with the Media in a Crisis’. (Julia Benning, Stamford Park Trust).
13.00 - Building strong relationships with the media (Guy Keeble and Adam Cunningham, Reach Plc).
13.45 - Summary
14:00 - Close
Practical learning with like-minded professionals
Whether you're navigating a challenging issue or simply want to build trust with your local journalists, this session will equip you with real-world tips, case studies, and the opportunity to connect directly with your regional media outlet. The day will be filled with insightful learning and opportunities to network with fellow professionals to discuss key issues in education.
Places will be limited - register your interest now to secure your spot!