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No-nonsense insights on all things education marketing and comms.

I’m Zack Grimes - strategist, storyteller, and longtime education comms guy. If that’s your world too, this is the email you’ll actually want to open.

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In today's competitive educational landscape, attracting top talent and managing efficient admissions are critical for a school's success. However, traditional recruitment methods can be time-consuming and costly.

Background image of students working together, overlaid with text indicating that every new student potentially unlocks £223,800 in future opportunities contributed by 30 students.

Text overlay on a blue background with children walking outdoors: "With school funding largely based on pupil numbers, a decrease in enrollment could lead to funding reductions exceeding £1 billion by 2030, potentially affecting resources and staffin

An infographic showing a decrease in the UK school population from 7.78 million in 2020 to 7.38 million by 2030, with a 5% reduction expected in the school population and a background of children in a classroom.

Graphic showing a group of students in school uniforms walking outdoors with text about UK schools paying 15-25% of a teacher's salary (£4,500-£7,500) in recruitment fees, promoting a strong marketing plan.